Touching Tomorrow atPukyong National University
NEW BEGINNING, NEW INSPIRATION
Pukyong Today List
| Find Distinctive Marketing Ideas! | |||
| WRITER | Department of External Cooperation | WRITE DAY | 2010-08-16 |
| COUNT | 573 | ||
| Find Distinctive Marketing Ideas! | |||||
 |
Department of External Cooperation |  |
2010-08-16 |  |
573 |
University students from in and out of the country compete for the best marketing strategy.
-Starting from August 11, for 3 days at Pukyong National University with 280 college students
University students around the world are getting together to compete for their best marketing strategies.
On the last day, which is 13, Sungtae Hong, Vice president of Korean Marketing Association, gives a special lecture “The New Approach in 21c Marketing” along with marketing strategy presentations and the awards ceremony.<Translator ; Park Si Hyeong, heartfulmind@naver.com>
-Starting from August 11, for 3 days at Pukyong National University with 280 college students
University students around the world are getting together to compete for their best marketing strategies.
This 2nd National Marketing Camp held by Korean Marketing Association and sponsored by Lotte Shopping and Parkland, starts from August 11 for 3 days at PKNU (Pukyong National University).
500 applicants from 79 universities including PKNU, Pusan National University, Korea University, UC Berkeley, and University of Pennsylvania were screened in the first place and final 280 students were selected for the camp to compete one another for their best marketing strategies.
In this event led by MAC, a marketing club at PKNU (Club president Woongin Jeong, junior in Management), all the participants stay at the dormitory for 2 nights and 3 days listening to a lecture on theories in marketing and practicing in order to draw appropriate marketing strategies for various types of markets.
On the first day, the event starts with a lecture “Marketing Formula” by Professor Jungok Jeon (Management, PKNU), and it is followed by a lecture “Distribution Marketing” by Seungin Jeon, Director of Lotte Shopping and another lecture “Fashion Marketing” by Woohyun Hwang, Director of Parkland on the second day.
During the competition, the participants also visit Busan Lotte Department Store and Parkland, and they will compete in groups by identifying problems and suggesting any possible solutions and marketing strategies.
On the last day, which is 13, Sungtae Hong, Vice president of Korean Marketing Association, gives a special lecture “The New Approach in 21c Marketing” along with marketing strategy presentations and the awards ceremony.<Translator ; Park Si Hyeong, heartfulmind@naver.com>