Pukyong National University

A student from PKNU secured a $300,000 export contract for a local company- distinguished himself as a 'young trade expert' at the Asia pacific maritime in Singapore'△ Eom Sang-Hwan, a student (on the right), taking a commemorative photo with officials from Heartman co., ltd. A student from Pukyong National University (President Jang Young-Soo) is drawing attention for personally secured a $300,000 export contract with Heartman co., ltd. (ceo Kim Dong-Chan), a company in Busan. Eom Sang-Hwan (3rd year student majoring in international trade), a student from the YTP GTEP (glocal trade experts incubating) project team at Pukyong National University, achieved notable success by participating in the 'Asia pacific maritime (APM) 2024' held at Marina bay sands in Singapore from March 13th to 15th, supporting export consultation support for Hartman co., ltd. This exhibition, which is Asia's largest maritime conference, attracted participation from 2,879 companies representing 68 countries, with over 15,000 buyers in attendance. Eom Sang-Hwan, the student, was solely responsible for providing export consultation at the booth set up by Heartman co., ltd., a ship engine parts manufacturing company, at this exhibition. He conducted export contract consultations for 106 cases over the course of three days, successfully securing a $300,000 on-site contract for engine parts with company M from Turkey. The company Heartman achieved remarkable results during this period, including six on-site contracts and promotion of 30 contracts, totaling $1 million in potential contracts. Eom Sang-Hwan, based on his excellent English conversation skills and trade-related knowledge, successfully concluded an actual contract by actively highlighting the strengths of Heartman products, such as their excellent quality and prompt delivery. He is currently participating in the Pukyong National University GTEP project team. The GTEP project, supported by the Ministry of trade, industry and energy and the Korea international trade association, aims to cultivate young trade professionals who will excel in trade practices, export marketing, and related fields, and Pukyong National University was selected to participate and is currently operating the program this year. Kim Dong-Chan, ceo of Heartman co., ltd., said, "Through collaboration with Pukyong National University's GTEP project team at this exhibition, we not only achieved contract results double our expectations but also secured long-term friendly relationships with our customers. We will continue to collaborate with universities for mutual growth and cooperation in the future."

PKNU develops core technology for safe operation of 'air taxi' flying in the sky- selected for the 164 billion won project 'core technology development for safe operation of Korean urban air transportation system'△ The research team. (from left to right) prof. Son Rack-Hun, prof. Choi Won-Sik, prof. Kim Jae-Jin, prof. Moon Woo-Sok and prof. Shin Ji-Hoon. Pukyong National University (President Jang Young-Soo) has been selected as a research institution for the 'core technology development project for the K-urban air mobility (K-UAM) safety operating system' by the Korea Meteorological Administration and the Korea meteorological institute. With this project selection, Pukyong National University, under the leadership of professor Kim Jae-Jin (major of environmental atmospheric sciences), will embark on the development of weather observation and prediction-based technologies to support urban air transportation operations from April 2022 to December 2026, with a total project budget of 16.4 billion won. Urban air mobility (UAM), also known as 'air taxis', refers to a system that operates urban air transportation activities using aircraft for transporting people or cargo within cities, and is gaining attention as a future next-generation transportation method. At an altitude of approximately 300 to 600 meters, urban aircraft operations are heavily influenced by atmospheric flows affected by tall buildings, mountains, rivers, and other terrain features, leading to frequent atmospheric turbulence, therefore, accurate weather information at this altitude is essential for the safe operation of urban aircraft. Due to the limitations of the current meteorological observation networks, obtaining sufficient observational data is challenging, leading to a lack of technology in analyzing real-time weather conditions, also there is a need for the development of technology to produce urban aircraft weather forecast information required for UAM operation planning. Consequently, professor Kim Jae-Jin's team at Pukyong National University plans to develop new technologies to support the commercialization of UAM, focusing on specialized meteorological observations for UAM and the production of real-time weather information, as well as weather prediction-based technologies. Professors including Son Rack-Hun, Choi Won-Sik, Moon Woo-Sok, Shin Ji-Hoon, and Kwon Byung-Hyuk from the same department will participate in the research. The main content is on developing technology for producing real-time, customized weather observations using three-dimensional high-resolution meteorological data around the Vertiport, the landing facility for UAM, and its flight routes. If the technology for meteorological observation and prediction-based support for UAM operation is developed through this project, it is expected to not only facilitate the commercialization of Korean-style UAM but also enhance opportunities for business expansion and entry into overseas markets, leading to the creation of various derivative businesses.

PKNU students, "We decorated the campus walls by our own hands."- members of clubs, Jeolyeonghoe and Nabul atelier, decorated a 40m wall at the campus town with murals△ The students taking commemorative photos after completing the mural. Pukyong National University (President Jang Young-Soo) has announced that students have engaged in volunteer activities to decorate the campus walls facing the campus town with murals themselves. Students from the mural club 'Jeolyeonghoe' and the art club 'Nabul atelier' at Pukyong National University drew and colored murals on a 40-meter-long wall next to Paradise caf？ over two days on April 6th and 7th. Located adjacent to the north gate of the campus, this wall connects Baekyong street, a symbolic space within the campus, to the campus town, serving as a frequented pathway for both Pukyong National University students and local residents. Pukyong National University students filled this wall with various elements, including local landmarks like Gwangan bridge, as well as the university's iconic characters, Baekyongee and Ppugongee and the centennial emblem, aiming to transform it into a friendly space for both students and neighbors. This initiative was carried out through collaboration between the mural club 'Jeolyeonghoe', known for its volunteer mural painting activities across various locations in Busan, and the art club 'Nabul atelier'. Pukyong National University provided support to the students by offering preliminary preparation for the wall and supplying necessary materials and tools for the activity. Following the mural decoration of the wall near the rear gate of the Yongdang Campus, a popular walking spot for local residents, conducted in September last year, Pukyong National University plans to further strengthen communication between the university and the local community through activities like mural painting.  

PKNU and the Lee Ju-Hong literary foundation pushing forward with the relocation of the Lee Ju-Hong literary museum- an agreement reached to transfer and donate literary materials owned by the literary museum to our university△ President Jang Young-Soo (on the right) and director Ryu Cheong-Ro taking a commemorative photo after signing the agreement. ⓒPhoto Lee Sung-Jae (PR team) Pukyong National University (President Jang Young-Soo) and the Lee Ju-Hong literary foundation (chairman Ryu Cheong-Ro) signed a cooperation agreement for the transfer of materials from the Lee Ju-Hong literary museum (Oncheon-dong, Busan). President Jang Young-Soo and director Ryu Cheong-Ro held a signing ceremony at Pukyong National University's administration building on April 5th, agreeing to collaborate in promoting the life and literary world of renowned writer Hyangpa, Lee Ju-Hong (1906-1987), as well as in preserving and exhibiting literary materials and his works. Pukyong National University and the Lee Ju-Hong literary foundation plan to promote the transfer, exhibition, and donation of literary materials related to Lee Ju-Hong, including over 10,000 books, paintings, memorabilia, and letters sent to him by writers nationwide, currently exhibited at the Lee Ju-Hong Literary Museum, as part of this agreement. Hyangpa Lee Ju-Hong is considered a leading figure in modern Korean children's literature. In 1928, he published his first fairy tale, 'Dance of a young snake', in the magazine 'Sinsonyeon'. The following year, in 1929, he made his literary debut with his first short story, 'poverty and Marriage', published in the Chosun Ilbo. He is evaluated as having made great achievements in the history of Korean literature through his prolific activities across the entire literature, including not only poetry and novels, but also essays, plays, children's poems, fairy tales, and translations. He was awarded the Korean cultural merit, the Korean academy of arts awards, and the cultural award of Busan metropolitan city. Lee Ju-Hong served as a professor at the National fisheries university of Busan, the predecessor of Pukyong National University, from 1949 until 1987, nurturing students for nearly 40 years. In honor of his contributions, Pukyong National University renamed the comprehensive lecture building where Lee Ju-Hong taught as the 'Hyangpa building' and erected a monument called the 'Hyangpa monument' in front of the building to commemorate his literary achievements. The alley along the northern fence at Daeyeon campus has been created as the 'Hyangpa literature street', where 60 works by Lee Ju-Hong are displayed in frames. Under this agreement, Pukyong National University and the Lee Ju-Hong literary foundation plan to engage in detailed discussions regarding the donation methods for literary materials and assets, securing exhibition space, and operating the Lee Ju-Hong literary award.

PKNU, a cherry blossom hotspot in Busan, its 'pink campus' in full bloom again this year- the cherry blossom festival 'pink campus' held, with a variety of events including experiences and performances△ On April 1st, April Fools' Day, students dressed in school uniforms taking commemorative photos at the pink campus event. ⓒPhoto Lee Sung-Jae (PR team) Pukyong National University (President Jang Young-Soo), famous for its cherry blossoms in Busan, held the cherry blossom festival 'pink campus' in the Baekyong street and lawn plaza for three days from March 27th and 28th to April 1st. This year, in celebration of the centennial anniversary of its founding, Pukyong National University organized the 'blooming 100 spring times at Pukyong campus' event, hosted by the student council, featuring a variety of events including experiences, events, and performances, not only for students but also for neighbors. Pukyong National University is known as a 'university of cherry blossoms' and a 'cherry blossom hotspot in Busan' due to the enchanting scenery created by cherry blossom trees planted along the roads within the campus with over 500 cherry blossom trees in Daeyeon campus and over 350 in Yongdang campus, the campus transforms into a spectacular sight each year as cherry blossoms bloom abundantly. On the 27th, Pukyong National University held various events including a photo zone at Baekyong street, traditional Korean costume rental, and a social media photo contest. In celebration of its centennial anniversary, Pukyong National University, in collaboration with the consumer cooperative, held a 100-won coffee event and organized a slow post office event, where participants could write postcards to themselves, which would be returned to them during the autumn festival, with the proceeds of 100 won being donated to the university. On the 28th, a concert featuring invited singers was held at the university theater, followed by various events such as cultural street performances organized by each department and division setting up booths at the lawn plaza on the 1st, including club performances, photo zones, and various other events. Since 2014, Pukyong National University has been hosting the cherry blossom festival 'pink campus', and this year, in celebration of its centennial anniversary, the university plans to expand and hold the festival, along with organizing various events targeting its members and neighbors.  

Pukyong National University Recognized by ACSM’s Exercise is Medicine® Program for Creating Culture of Wellness on Campus- Pukyong National University among 145 Campuses Honored Worldwide Pukyong National University is one of only 145 universities and colleges around the world to be honored by Exercise is Medicine® (EIM) for its efforts to create a culture of wellness on its campus. Developing program of campus’ EIM-OC activities helped Pukyong National University earn gold-level designation from the Exercise is Medicine® On Campus (EIM-OC) program. Exercise is Medicine is a community-impact initiative of the American College of Sports Medicine.“We are thrilled to recognize these campuses’ commitment to make movement a part of daily campus culture and give students the tools to cultivate physical activity habits that will benefit them throughout their lives,” said interim CEO Katie Feltman, CAE. “These campus programs are nurturing future leaders who will advance a key tenet of Exercise is Medicine: making physical activity assessment and promotion a standard in health care.”Of the 145 campuses recognized this year, 83 received Gold, 44 received Silver and 18 received Bronze. All Gold, Silver and Bronze universities and colleges will be officially recognized on May 29 at the EIM recognition ceremony at ACSM’s Annual Meeting.EIM-OC calls upon universities and colleges to promote physical activity as a vital sign of health and encourages faculty, staff and students to work together to improve the health and well-being of the campus community.EIM-OC launched its recognition program in 2014 to honor campuses for their efforts to create a culture of wellness. Schools earn Gold, Silver or Bronze status based on their activities. Gold level campuses have created a referral system where campus health care providers assess student physical activity and refer students as necessary to a certified fitness professional as part of medical treatment. Silver campuses engage students, faculty and staff in education initiatives and make movement part of the daily campus culture while Bronze level campuses promote and generate awareness of the health benefits of physical activity.

PKNU, Busan, and KMI join hands to build a blue food ecosystem- on the 19th, a business agreement signed to establish a cooperative framework among government, industry, and academia for collaboration△ (From the left) Kim Hyung-Gyun, director of Busan techno park, Baek Hyung-Hee, president of the Korea food research institute, Lee Ki-Won, president of the Korea food-tech association, mayor Park Hyung-Joon, President Jang Young-Soo of Pukyong National University, and vice-president Jo Jung-Hee of the Korea maritime institute taking a commemorative photo. Pukyong National University (President Jang Young-Soo) has embarked on fostering the blue food-tech industry by establishing cooperative networks with the local community and industry. On March 19th in the afternoon, Pukyong National University, along with relevant organizations such as the Busan metropolitan city, Korea maritime institute (KMI), Korea food research institute, Korea food-tech association, and Busan techno park, signed a business agreement at the conference hall on the 3rd floor of Busan city hotel, to establish an ecosystem for the blue food-tech industry. Blue food, referring to seafood, is a term that emphasizes the nutritional value of seafood and its low carbon footprint in the production process, highlighting its environmental importance, while blue food-tech involves applying advanced technologies like AI, robotics, and biotech in seafood consumption, distribution, and production processes. With this agreement, institutions including Pukyong National University will initiate governance among relevant agencies and establish a network of collaboration between local communities, industries, and academia to foster blue food-tech based on the integration of food technologies into seafood businesses and regional development. Pukyong National University is resolved to foster the blue food-tech industry ecosystem by establishing collaborative frameworks among government, industry, and academia, including joint research, expertise sharing, and support for seafood companies, while also actively participating in academic conferences, exhibitions, and other activities to broaden the industry's reach. Pukyong National University plans to engage in customized professional workforce development and industrial support through specialized education programs tailored to blue food-tech, in addition to fostering cooperation among government, industry, and academia through this agreement. Busan city is responsible for administrative support areas such as fostering businesses, creating industrial infrastructure, and operating networks, while the Korea maritime institute is tasked with policy research on blue food-tech and supporting the activation and industrialization of the seafood industry. The Korea food research institute is responsible for food-tech research and supporting industrialization, while the Korea food-tech association is involved in research, developing policy tasks, and expanding the industry's reach, Busan techno park supports collaboration between government, industry, and academia, as well as planning and operating policy projects and supporting industrialization. Following the agreement ceremony on this day, a corporate meeting among next-generation business leaders was also held to promote the development of the blue food-tech industry.

PKNU provides integrated after-school activities including smart healthcare and marine leisure- in agreement with the Busan metropolitan office of education, starting from coming summer vacation for local elementary school students△ Kim Young-Hoon, director of the Institute for sports promotion, posing for a commemorative photo after signing an agreement with education superintendent Ha Yoon-Soo. Pukyong National University (President Jang Young-Soo) operates an integrated after-school program including smart healthcare, sports classes, and marine leisure and water safety for local elementary school students. On March 15th, Pukyong National University signed an agreement with the Busan metropolitan office of education for the 'integrated after-school program for elementary school students 2024 (universities operating community-linked Neulbom program)'. With the comprehensive expansion of the 'Neulbom school' starting this year, the Busan metropolitan office of education and Pukyong National University have agreed through this agreement to enhance cooperation in elementary education and other areas within the local community, aiming to promote diversification of educational opportunities and balance in education development. Starting with this agreement, Pukyong National University will provide various programs targeting 4th to 6th-grade students from local elementary schools starting from the upcoming summer vacation, programs including 'growth program in healthy body' in the field of smart healthcare, organized by the Institute for sports promotion (director Kim Young-Hoon), as well as futsal classes and various activities in marine leisure and water safety such as swimming, SUP, surfing, and rowing. To ensure smooth program operation, Pukyong National University plans to actively utilize campus sports and smart healthcare facilities, and engage top experts in fields such as sports medicine and life health sciences to provide high-quality tailored and future-oriented programs focusing on training students' self-directed core competencies through education integrated with career paths. Kim Young-Hoon, director of the Institute for sports promotion, said, "We will do our best to provide diverse educational opportunities by utilizing the university's excellent educators and professional facilities through this project, laying the foundation for nurturing future, healthy, and creatively integrated talents."

| For the centennial celebration, participation in development fundraising continues | Seo Young-Ok, ceo of Fine technology, made a big donation of 100 million won to the PKNU for its centennial anniversary- visited her alma mater on the 18th to deliver, donations to the PKNU development fund for its centennial anniversary continuing one after another△ Ceo Seo Young-Ok (left) taking a commemorative photo after delivering the development fund. ⓒPhoto Lee Sung-Jae (PR team) Seo Young-Ok, ceo of Fine technology, generously donated 100 million won to her alma mater, Pukyong National University (President Jang Young-Soo), in celebration of its centennial anniversary. On the morning of March 18th, Ms. Seo visited the office of President Jang Young-Soo on the 3rd floor of Pukyong National University, delivering a donation to the development fund and expressing support for the advancement of her alma mater. Ms. Seo said, "As an alumni representative and a local businessperson, I am contributing to support the advancement of Pukyong National University on its meaningful occasion of the centennial anniversary." In 2015, Ms. Seo was elected as the first female president of the Pukyong National University alumni association, serving as the 10th president, and she continued her commitment by being re-elected as the 14th president last year, leading support for the alma mater, while also donating a total of 290 million won to the university to support its development including the recent contribution to the development fund. Ms. Seo said, "With a history of development as a specialized comprehensive national university representing the region, I hope that Pukyong National University will continue to advance into a shining centennial era, and I believe that my donation, along with the participation of university members and the local community, will contribute to the ongoing development of Pukyong National University." In celebration of its centennial anniversary this year, Pukyong National University is actively promoting various support initiatives for university development, such as the New-Turn 100 fundraising campaigns and small donation drives, with recent contributions to the development fund totaling 100 million won from former president Kang Nam-Ju, 120 million won from former president Jang Seon-Deok, and 100 million won from current President Jang Young-Soo on the 4th of last month, alongside small donations totaling 38 million won.  | We await your valuable support to lead the leap of the New Pukyong for the next 100 years. Major donors (PKNU honor club members) will have the opportunity to experience special appreciation programs provided by Pukyong National University. ① Free access to the Water leisure center (the fee for instructor-led training programs is at the participant's own expense)② Library access available③ Discount on Education and training center (accommodation and others) usage fees④ Discount on lifelong education course fees ※ More details can be found on the Pukyong National University development fund website or by contacting us at 051-629-7300.

PKNU commemorates its centennial with edition stamps and umbrellas- announcing the results of the idea and design contest for limited edition goods commemorating the 100th anniversary of the school founding△ The winning entries for the centennial commemorative limited-edition goods idea and design contest.Pukyong National University (President Jang Young-Soo) has decided to produce commemorative items such as stamps and umbrellas to celebrate its centennial anniversary this year. Pukyong National University held an awards ceremony for the 'centennial commemorative edition goods idea and design contest' on March 14th and decided to commercialize the winning entries. In this contest, three entries including 'centennial commemorative stamp', 'whale printing umbrella', and 'wave-blocking whale printing umbrella' were selected as winners of the excellence award. The commemorative stamp work received excellent reviews for applying the stamp design with images of Pukyong National University's 100-year history and the school main character, and in the form of a masking tape, allowing for easy peeling and sticking of individual stamps. The two umbrella designs received acclaim for incorporating images of Pukyong National University's mascot, 'Baekyongee', along with the school’s symbolic logo and oceanic imagery. In addition, four entries were selected for the encouragement award, including tumbler, mug, and cup holder series, Baekyongee stamp sticker, Baekyongee emoticons, and Baekyongee tea infuser glass set. Pukyong National University plans to utilize the award-winning entries, produced as actual products by the Consumer Cooperative Association, for sale through campus stores as part of the university's centennial commemoration. Pukyong National University, born from the merger of Busan national university of technology (established in 1924) and the National fisheries university of Busan (established in 1941), the first comprehensive national universities (1996) in South Korea, is undertaking various projects to commemorate its centennial anniversary this year, marking the founding year of 1924. △ The contest winners taking a commemorative photo. ⓒPhoto Lee Sung-Jae (PR team)