Pukyong National University

Woo Eun-joo, Professor of PKNU, received Emerald Literati Awards 2020
- Hosted by the UK's Emerald Group, a publishing company of global scholarly journals

Professor Woo Eun-joo (Division of Business Administration) of Pukyong National University was awarded the 'Emerald Literati Award 2020' of the British Emerald Publishing Group.

This award is presented by Emerald Publishing, a global publisher of scholarly journals, for papers with outstanding academic value among papers published in its journals for the past one year.

Professor Woo's excellent achievements were recognized by her paper published last year in the <British Food Journal>, 'Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV)', a paper that studied consumer perceptions and attitudes toward eco-friendly food.

Professor Woo received a doctorate in Business administration from Virginia Polytechnic State University in the United States. She is actively conducting research activities, including publishing 50 papers in SSCI-level journals and domestic journals on subjects of tourist behavior, tourism marketing, and quality of life. She was appointed to Pukyong National University in 2017.

Meanwhile, the Emerald Group, founded in the UK in 1967, publishes more than 200 global journals in the fields of business, economics, information science, and engineering.